Cooper Endeavor Plus Review
Choosing the right all-season tire for your SUV or crossover isn’t just about price—it’s about comfort, safety, longevity, and real-world performance. The Cooper Endeavor Plus is marketed as a comfortable, long-lasting, and affordable all-season tire designed specifically for SUVs and crossovers. But does it actually deliver on those promises?
In this in-depth Cooper Endeavor Plus review, we’ll break down everything you need to know before buying: design and construction, real-world performance in dry, wet, and snowy conditions, comfort and noise levels, tread life, pricing, customer feedback, and how it compares to competing tires. By the end, you’ll know whether this tire fits your driving needs—or if you should consider alternatives.
Quick Verdict
The Cooper Endeavor Plus is a solid choice for SUV and crossover drivers who prioritize ride comfort, quiet operation, and long tread life at a reasonable price. It performs well in dry and wet conditions and is suitable for light snow, but it’s not designed for aggressive driving or severe winter weather.
Best for: Daily commuting, highway driving, families, budget-conscious SUV owners
Not ideal for: Heavy snow climates, sporty handling enthusiasts, off-road use
How I reached these conclusions (methodology)
This review is based on:
- Cooper’s official product specs and spec table.
- Aggregated consumer survey and retailer testing notes (Tire Rack, Tire Rack customer surveys).
- Retailer product pages (warranty & spec confirmations) and representative pricing checks.
Where numbers or claims come from Cooper (warranty, UTQG, feature list), I cite Cooper’s product pages and spec PDF; where real-world impressions and crowd feedback are referenced, I cite retailer/independent aggregated data (Tire Rack and major retailers).
Cooper Endeavor Plus: Key Specs at a Glance
| Feature | Details |
| Tire Type | All-Season |
| Vehicle Type | SUVs, Crossovers, Light Trucks |
| UTQG Rating | Typically around 680 A B (varies by size) |
| Warranty | Limited treadwear warranty (up to ~65,000 miles depending on size) |
| Speed Ratings | H / V (size-dependent) |
| Price Range | Mid-budget (generally more affordable than premium brands) |
Note: Specifications vary by size. Always confirm specs for your exact vehicle.
What Cooper Claims About the Endeavor Plus
Cooper positions the Endeavor Plus as a premium-feel SUV tire without the premium price tag. According to the manufacturer, the tire is designed to deliver:
- Long-lasting tread life
- Confident all-season traction
- A quiet and comfortable ride
- Reliable performance for everyday driving
From a buyer’s perspective, these claims translate to fewer tire replacements, a smoother ride on highways and city roads, and dependable performance in most weather conditions encountered by the average SUV driver.
Specs & sizes (what to check on purchase)
Cooper sells the Endeavor Plus in a wide range of sizes for passenger SUVs and crossovers (common sizes include 225/65R17, 235/60R18, 255/55R20 and others).
Exact specs (tread depth, UTQG, load index) are size-dependent — always check the spec table for your size. Cooper provides a detailed specifications PDF with measured section widths, tread depths, and UTQG entries.
Quick notes:
- Tread depth in listings commonly around 10.5–11.5/32nds depending on size.
- Speed/load ratings vary by size (H, V, etc.) — pick the same or higher rating than your OEM tire.
Design & Construction (Tread Compound and “Ingredients”)
While tires don’t have ingredients in the nutritional sense, their rubber compound, tread design, and internal construction play a similar role in determining performance and longevity.
Tread Compound
The Cooper Endeavor Plus uses an all-season rubber compound designed to balance durability with traction. This type of compound favors long tread life and consistent performance rather than extreme grip, which is typical for tires aimed at daily drivers rather than performance enthusiasts.
What this means for you:
- Slower tread wear over time
- Predictable handling in most conditions
- Slight trade-off in aggressive grip compared to performance-focused tires
Tread Pattern & Siping
The tire features a symmetric tread pattern with multiple circumferential grooves and fine sipes.
- Wide grooves: Help channel water away to reduce hydroplaning
- Siping: Improves traction in wet and light snowy conditions
- Optimized tread blocks: Designed to reduce road noise
Internal Construction
The internal structure focuses on comfort and stability. Reinforced sidewalls help support heavier SUV loads while maintaining a cushioned ride.
Overall takeaway: The design prioritizes comfort, longevity, and everyday safety over sporty responsiveness.
Real-World Performance (deep dive)
Dry Road Performance
On dry pavement the Cooper Endeavor Plus feels steady and predictable. Braking is reliable — you won’t get sudden surprises — and the tire tracks straight on the highway with good stability. Steering is tuned for comfort, so it feels smooth rather than sharp.
That means the tire is great for calm, everyday driving (commuting, highway trips), but it won’t give the tight, sporty turn-in a performance tire would.
Straight takeaway: Good for relaxed drivers who want stable, confidence-inspiring behavior on dry roads.
Wet Road Performance
This tire does well in the rain. The tread has wide channels that push water out from under the contact area, which helps reduce the chance of hydroplaning and keeps braking and steering more reliable on wet roads. In plain terms: it grips the road in rain better than many budget tires and gives drivers extra confidence in stormy weather.
Action tip: If conditions are very wet or you drive fast in heavy rain, slow down and keep extra distance — no tire can make wet driving risk-free.
Light Snow / Winter Performance
The Endeavor Plus is made as an all-season tire, so it handles light snow and slush reasonably well. That’s thanks to small cuts in the tread called sipes — they add biting edges that help grip packed snow and slush. But this tire is not a substitute for a dedicated winter tire: in deep snow, on icy roads, or in long cold winters you’ll get noticeably better traction from winter tires.
When to switch to winter tires: if you regularly drive on snow-packed roads, see temperatures below freezing for long stretches, or need the shortest possible stopping distances on ice, choose winter tires for those months.
Comfort & Noise
One of the strongest points of the Endeavor Plus is ride comfort. The tire soaks up bumps well and keeps cabin vibration low, so long drives are easier on you and passengers.
Road noise is generally low at city and highway speeds, though every tire gets a bit louder as speed increases. If a perfectly quiet ride is your top priority, this tire is a very good value choice.
Quick tip: If you hear uneven or thumping noise after installation, ask the shop to balance the tires — that usually fixes it.
Handling & Steering Response
Handling is tuned more for stability than for sport. The tire turns in smoothly but not sharply, and it feels composed through normal lane changes and on curves taken at normal speeds.
If you like to push your SUV hard on twisty roads, you’ll notice more body roll and softer steering than a performance tire offers. For everyday driving and highway stability, it’s comfortable and predictable.
Practical note: Keep tire pressures at the vehicle maker’s recommended level (on the door placard). Proper pressure gives the best balance of comfort, steering, and wear.
Tread Life & Durability
The Endeavor Plus comes with a relatively high UTQG/treadwear grade and is built with a durable compound, so it’s designed to last.
In real-world use many owners report long tread life when they rotate tires regularly and keep them properly inflated. That means lower cost per mile compared with some premium tires that wear faster.
Watch for common wear patterns:
- Edge wear (more wear on the edges) often means under-inflation or frequent cornering.
- Cupping (patchy high/low wear) usually points to suspension or balance issues.
If you see uneven wear, get an alignment and have the shop check suspension components — fixing those early will extend the tire’s life.
Pricing & Value: Is the Cooper Endeavor Plus Worth the Money?
Typical Price Range
The price of the Cooper Endeavor Plus depends mainly on tire size. Larger SUVs and higher speed ratings usually cost more.
In general, you can expect prices to fall into these ranges:
- Small to mid-size SUVs: Lower end of the price range
- Mid-size to large SUVs: Middle of the range
- Large SUVs or higher-rated sizes: Upper end of the range
Prices can also change based on:
- Where you live
- The store you buy from (online vs local shop)
- Seasonal sales or manufacturer rebates
Important tip: Always compare prices for your exact tire size. Even the same tire model can vary a lot in price depending on size.
Value Compared to Other Tires
The Cooper Endeavor Plus usually costs less than premium brands like Michelin or Continental, but more than basic budget tires.
Here’s what that means in simple terms:
- You pay less upfront than premium tires
- You still get a quiet ride, good comfort, and long tread life
- You may give up a little sharp handling or extreme winter grip
If your goal is daily driving comfort and long-lasting tires, the value is strong. You’re paying for reliability and comfort, not a brand name or performance features you may never use.
Bottom line: You get most of what expensive tires offer, without paying premium prices.
Cost-Per-Mile Example (Easy Math)
One helpful way to judge value is cost per mile — how much the tire costs over its lifetime.
Here’s a simple example:
- Tire price: $180
- Expected lifespan: 60,000 miles
Cost per mile: $180 ÷ 60,000 = about 0.3 cents per mile
This means:
- Even if the tire costs more upfront than a cheap option,
- It can still be cheaper over time if it lasts longer
Why this matters: Tires that wear out quickly often cost more in the long run because you replace them sooner.
Is the Cooper Endeavor Plus a Good Value?
Yes — for the right driver.
It offers:
- Reasonable upfront pricing
- Long tread life
- Comfortable, quiet driving
- Lower long-term cost compared to many competitors
It may not be the cheapest tire on the shelf, but it delivers better value over time than many low-cost alternatives.
How It Compares to Competitors
Cooper Endeavor Plus vs Michelin Defender LTX
- Michelin offers slightly better longevity and refinement
- Cooper is significantly more affordable
- Michelin wins in overall polish, Cooper wins in value
Cooper Endeavor Plus vs Continental CrossContact
- Continental provides sharper handling
- Cooper offers a quieter, more comfortable ride
- Price usually favors Cooper
Cooper Endeavor Plus vs Goodyear Assurance CS Fuel Max
- Goodyear focuses on fuel efficiency
- Cooper focuses on comfort and tread life
- Both perform similarly in wet conditions
Overall: The Endeavor Plus competes well against more expensive tires if comfort and cost matter most.
Customer feedback & reliability (what owners say)
Aggregated customer ratings on retailer pages and Tire Rack surveys commonly highlight:
- Positives: Quiet ride, comfortable suspension tuning, long tread life and predictable wear.
- Negatives: Mixed feedback for ice traction and ceasing confidence in very heavy snow; some drivers who want sportier handling note the compromise in steering sharpness.
How to read reviews: Pay attention to vehicle type (heavy SUVs vs lighter crossovers), mileage at time of review, and local climate — those factors strongly influence a tire owner’s experience.
Review Methodology & Transparency
This Cooper Endeavor Plus review is based on:
- Manufacturer specifications
- Aggregated customer reviews
- Comparisons with similar all-season SUV tires
- Real-world driving impressions reported by owners
No lab-based braking tests were conducted, so this review focuses on practical, everyday performance.
Pros & Cons — quick reference
Pros
- Quiet, comfortable highway ride.
- Strong treadwear rating and manufacturer mileage warranty (~65k).
- Good wet traction and hydroplaning resistance for the class.
- Competitive price/value for SUV buyers.
Cons
- Not a replacement for dedicated winter tires in heavy snow/ice.
- Steering/handling is tuned for comfort, not sport driving.
- Exact warranty and tread depth vary by size — double-check before purchase.
Who Should Buy the Cooper Endeavor Plus?
The Cooper Endeavor Plus is a good choice if you drive an SUV or crossover and mainly use your vehicle for daily driving. It’s designed for comfort, quiet road noise, and long-lasting use.
You should consider this tire if:
- You drive mostly on city roads and highways
- You want a smooth, quiet ride
- You prefer a tire that lasts a long time
- You want good performance in rain and light snow
- You’re looking for a reliable tire at a reasonable price
This tire may not be the best option if:
- You often drive in heavy snow or icy conditions
- You want sporty handling or sharp cornering
- You do a lot of off-road or aggressive driving
Installation & maintenance tips
- Inflation: Follow your vehicle placard for recommended pressures (not the tire sidewall). Correct pressure improves wear and fuel economy.
- Rotation: Rotate every 6,000–8,000 miles (or as your owner’s manual suggests) to even wear.
- Alignment: Have alignment checked if you see uneven wear or after impacts.
- Storage: If swapping seasonally, store tires upright in a cool, dry place to preserve rubber.
- Monitoring: Use the Wear Square indicators; if tires wear irregularly, check inflation and alignment.
Frequently Asked Questions
Is the Cooper Endeavor Plus good in snow?
It handles light snow adequately but is not designed for severe winter conditions.
How long will the Cooper Endeavor Plus last?
With proper maintenance, many drivers see 60,000 miles or more.
Is the tire noisy?
No, it’s considered very quiet for its category.
Is it good for highway driving?
Yes, it excels at highway comfort and stability.
Final verdict — who should buy it
If you drive a daily commuter SUV or crossover and want a comfortable, quiet tire with an emphasis on mileage and wet-weather confidence at a reasonable price, the Cooper Endeavor Plus is a strong contender. It’s especially attractive for drivers who value long tread life and a cushioned ride over sharp handling. If you live where winters are severe or you demand sporty driving dynamics, look to a dedicated winter tire or a performance all-season alternative.
